Thursday, September 19, 2013

Bing Ads Introduces Performance Comparison Graphs

The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting  and analyzing reports on your own. Finally, Bing Ads is working on a solution.
Today the company announced it’s working on new performance comparison feature to:
  • Compare your current performance to that of a previous period.
  • Compare your performance with the MOVING AVERAGE, a reliable performance baseline to measure the success of your campaigns against.
  • Compare your performance between weekdays and weekends.
  • See performance comparison in the context of change history.

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