The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting and analyzing reports on your own. Finally, Bing Ads is working on a solution.
Today the company announced it’s working on new performance comparison feature to:
- Compare your current performance to that of a previous period.
- Compare your performance with the MOVING AVERAGE, a reliable performance baseline to measure the success of your campaigns against.
- Compare your performance between weekdays and weekends.
- See performance comparison in the context of change history.
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